Why people prefer to have breakfast in Starbucks instead of school

CAMPUS EATING HABITS 7

Whypeoplepreferto havebreakfastin Starbucks insteadof schooldining hall

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Studentsin campushavea varietyof choicesto makeconcerningwheretheytakefood.In orderto makelifeon campusconvenientfordifferentcategoriesof students,mostuniversitiesoperaterestaurantsanddining hallswherestudentscan accessfoodwithout movingout of campus.Thesefoodjointsoperateunder themanagementof theuniversitythrough thecatering department.Theyalsogiveroomforotherfastfoodoutletsto establishshopson campusto givestudentsa varietyof foodsto choose.Allowingtheprivateventuresto establishfoodbusinesswithin thecampusis appropriatein considerationof thedifferentbackgroundsthat studentscome.Itis alsoaptfortheir previousfeeding habits(Woll, 2002). Mostof theseoutletsbelongto bigcompaniesknownfortheir deliciousdisheslike Starbucks. Moststudentsprefertakingfoodfrom theseshopsinsteadof gettingitfrom theschooldining halls.There severalfactorsthat promptspeopleto preferprivateoutletsto theinstitutionsmealcenters.

First,theoutletsprovidea varietyof foodsto choosefrom as opposedto theschooldining hall.Agoodexampleis Starbucks that receivesfameforits aromaticcoffeeanda biglistof confectionaries. Studentsare knownto havea tasteforvaryingfoodsandtheir eatinghabitsare not as consistentfoodloyaltylike theelderlypeople(Hahn et al., 2013).TheMichigan State University dining halloffersseveraldishesto choosefrom, buttheotheroutletshavemorethan that.Studentsare, therefore,can testa newdelicacyeverytimetheywantto. Theinstitution’scafeteria doesnot source forvarietiesof coffeesince itis not in thebusinessto gainalargemarketshare.Their servicesare, therefore,onlystandardizedto meetthebasicfoodneedsof thestudents.Starbucks goesan extramileto providean assortedselectionof beverageslike Tribute Blend andPeru Amazonas among others.

Secondly,itis moreconvenientto takebreakfastin an outletthan in thedining hallin timesof timeandstudentschedule.Theschooldining hallsoperatea timelyrosterwhereby,one cannot beservedafter thebreakfasttimeis over.In theshops,a studentcan popin anytime andeat.

Forthisreason,there is noneedforstudentsto haveunnecessaryrushbearingin mindthatthere are classesto attend.Someclassesmay coincidewith thetimesetout forbreakfast,andsomestudentsmay getlockedout wereitnot fortheprivateventures.Starbucks, therefore,remainsthepreferenceof manysince theycan havetheir teaanddonuts anytimein themorning.Theservicesof theoutletsare alsoconvenientin termsof payment.Studentscan useloadedcardsthrough an agreementbetween theprivatebusinessandtheuniversity.Theformof paymentallowsstudentto enjoyservicesevenwhentheydonot havereadycash.TheUniversity loadsthecardswith moneyon behalfof thestudentsandthecashiersonlyhaveto swipe thecardsto transferthemoneyafter studentseatfrom their outlets.Itis an efficientpracticeespeciallyforlearnerswhorunout of suppliesregularly(Kaito&amp Haruto, 2009).

Thirdly,itis moreappealing to eatfrom a foodoutletratherthan theschooldining hall.Theinstitutiondining hallsgetsa regardas an “everybody’s place”andsomestudentswantsto be a bitdifferentfrom others by seekingservicesfrom placesthat offermuchbetterservices.To avoidqueuesandcrowdingStarbucks is moreappealing comparedwith theschool`sdining halls.Itis possiblefora studentto getpackedfoodfrom theseshopsandeaton their wayortakeitwith them to their hallsof residence.Thepracticereducesthenumberof peopleoccupyingthespaceat anygiventime.In campus,timeis alwaysa timelimitationdue to thenumberof tasksthata studentneedsto performeveryday(Hahn et al., 2013). Anyformof timewastage especiallyduring themorninghourswhenclassesare in progressorjustabout to begincan affectthestudents’classattendance,andtheymay misscrucialpointsfrom theinstructors.Forthisreason,thepreferencefora placewhereservicegetsdeliveredwithout delayorhavingto joina queueis mostwelcometo thestudents.TheMichigan University foodcenterscannot caterfortheneedof thebigpopulationcomfortablywithout involvingprivatefoodventureslike Starbucks.

Anothermajorreasonpeoplein campustaketheir breakfastin Starbucks is due to thesituation-specific factorslike their backgroundsandpasteatinghabits.Before theyjoinlearninginstitutions,studentshavedifferenteatinghabitsdictatedby thefamilybackgroundorculture.Culturalhabitsgraduallyfadeawayespeciallyin internationalstudentswhohaveto altertheir eatinghabitsto suitthenewenvironments.Previousschoolfeeding habitsespeciallyin institutionsthat encourageeatingfrom outletsin theschoolcultivatesa preferenceforsuchfoodsin a student(Kaito &amp Haruto, 2009). There is a highpossibilitythatthesehabitswill getpropagatedto thenextinstitutionthatthestudentsjoin.Iftheyhaddevelopedd a tasteforfoodsfrom thefastfoodoutlets,theywould opt to goto one within their reachinsteadof eatingin theschooldining halls.America is in thelimelightforits pronouncedcultivationof a fast-food-eating culturewherebychildrenemulatetheir parents’behaviorof grabbingjunkfoodfrom outlets.Due to theavailability of fastfoodrestaurantson thecampus,studentscontinuewith their formereatinghabits.

Ona lessdiverging note,thehallsmay be awayfrom wherethestudentlives.Thespatial designof theuniversity’shallsof residencemakesthem apartfrom eachother.Someare farapartfrom therestandtheproximityto theeateries differsfrom one hostelto another.Distanceis a commonconsiderationthat studentsmakealthoughtheuniversitytriesto locatethesecentersin strategicplaces.Peoplemay justopt to enterthenearesteatery insteadof walkingto theonelocatedconsiderably distantfrom wheretheylive.Others may havea preferenceforcertainfoodsofferedin an outletnot foundin theschoolseatingjoints.Studentsdonot likewalkingforlongdistancesto getbasicservicesiftheycan findthem without mucheffort.Furthermore,a lotof walking wastestimethat can be usedto completeclassassignments.Thelocationof foodshopsespeciallyalong thepathsthat studentsuseas to andfrom classis a contributingelementto thisfactor.Itmakesiteasyfora studentto graba cupof coffeeon their wayto class(Woll, 2002).

Anotherinstigating factoris thebeliefthatthestudentshavein eatingin theschool’sestablishment.Dining hallsnormallygeta reputationforpreparingfoodthat becomesthelastresortforstudentswhentheycannot findanyotherplaceto eat.However,thisis ahighlystereotypedbeliefbecauseof theimprovedservicesofferedin thedining halls.Students,sentimentsmainlygetsharedby theclosefriendstheykeepandtheneedto identifythemselves with a specificgroupin campus.At their age,learners’are subjectto a lotof peerinfluenceandgroupdynamics. Theimpactgoesto theextentof evenshapingtheir feeding habitswhenall theotherfactorslike allergic reactionsormedicalconditionsremainconstant.Closefriendshavea commonplacewheretheytakebreakfast.Ifa group’sinfluenceinclinestowards outletslike Starbucks, theunitsin such a groupwill followsuitanda gradualhabitdevelops.Before theyrealize,theschool’sdining hallbecomesan aversion.Althoughpeerinfluencecan alsoresultin peopleeatingfrom theschoolsutility,there is an observationthatmostgroup-eating behaviorsleantowards eatingin outlets(Woll, 2002).

Thepreferenceforpeopleto taketheir breakfastin Starbucks may alsobe due to an extendedlevel of loyaltythattheyhavefortherestaurants.Starbucks has variousjointsallover thecountry.Due to their excellenceservice,somecustomersdevelopa tastefortheir coffeeandfood,andtheywould ratherwalkto therestaurantinsteadof goinginto thedining hall.Althoughmostyoungpeopledonot havea consistentloyaltytowards certainshops,theyquicklydevelopa preferencefora givendish.Theywill, therefore,resolveto eatfrom thejointswherethatparticularflavorgetsprepared.Mostthecasesresultingfrom loyaltyare resultsof pasteatinghabitsthat studentsdevelopbefore joiningcampus(Matson &amp Helmmerson, 2007).Thefamilyis a primaryunitin strengtheningthisfactor.Whenchildrengetintroducedto acertainjoint,theybecomefondof theplace,andtheyare likelyto identifythemselves with it.Theywill be morecomfortablevisitingthesamejointits branches.On findingsuch an establishmenton campus,theycontinuevisitingitto heattheir favoritefood.Starbucks enjoystheloyaltyof manycustomers,andthisgetsextendedto thecampus.

Inconclusion,studentseatingbehavioron thecampusgetsdeterminedby variousfactorslike peerinfluence,beliefsabout theinstitutionsdining halls,pasteatinghabitsandproximityof thedining areafrom thehallsof residence. Studentsat Michigan State University havea choiceto makebetween takingbreakfastin theschoolseatery andStarbucks. Fastserviceandvarietygivetheoutletan upperhandover thedining hall.Itis a preferenceto manyof thecampusinhabitants.However,itis imperative to note that theuniversity’scatering departmentoffersgoodservices.Anybeliefthattheservicesare sub-standard justbecauseitis a commoneatery doesnot getaffirmedby thefoodoffered.Michigan stateuniversityhas triedits bestto improvethecomfortof studentsin termsof foodandbeverages.Thefreedomto choosebetween its eateries andtheprivateshopsis evidenceof theeffortsmadeto embracethediversenatureof students.

References

Hahn,D. W., Yoon, A., Kim, K., &amp Lee, S. (2013). Where CollegeStudents Live Can Impact Their Eating and Exercise Habits. InInternationalJournal of Exercise Science: Conference Proceedings(Vol. 2, No. 5, p. 52).

Kaito,H., &amp Haruto, T. (2009). NewResearch on Food Habits.Nova Science Publishers: New York.

Matson, J., Helmmerson, H., (2007). Eating fast food: Attitude of highschool students. InternationalJournal of Consumer Studies. 7(14),117-123.

Woll,S. (2002, March 28). Bad habits, schedules determine student diets.TheMichigan Daily.Retrieved fromhttp://www.michigandaily.com/content/bad-habits-schedules-determine-student-dietsting