Prada is a famous and celebrated brand across the world especiallyfor its luxury goods such as handbags, luggage, shoes, leatheraccessories, and handy apparel. Martino and Mario Prada formed Pradain 1913 in Milan and ever since, it has specialized in luxuriousstyle labels for women and men (Moore & Doyle, 2010). The fashionhouse or Prada brand has become popular due to its clean lines, basiccolors, and opulent fabrics. The discourse looks at the Prada brandand analyzes its color designs as well as compares the change thathas occurred in the use of colors from 1990s to the present.
Today, Prada has a predominant logo, which has in a way attractedpeople and remained a reminder of its prowess in making celebratedapparels. The brand has a logo of fused letters and basic colors,which comprises of memorable and unique letter shapes that help shapethe brand’s identity (Moore & Doyle, 2010). In fact, theletters used in the logo make the brand one of the most identifiablebrands worldwide. In addition, the black color of the logoillustrates elegance, nature, and strength. The logo gives the firstimpression of the use of colors by the brand thus, it helps greatlyin analyzing the colors used by the brand. In fact, as revealed inmost designs, the black color is an important and a defining coloracross different brands of Prada. Apart from the brand logo, Prada’suse of magnificent fabrics and basic colors in most of its apparelsmade it a darling of most people during the 1990s. In fact, thebrand’s originality in the use of basic colors made it a leadingand influential house fashion during the 1990s. Today, however, thebrand uses a blend of different colors as demonstrated by its tidybags and clutches. Made of leather, the clutches have emulating suedetexture, elegant style, and shiny pebbles in the textiles of thebags. On the other hand, the bags have light, fanciful, and airycolors while others are more colorful with red, blue, and yellowprints.
During the1990s, the brand predominantly used black colors as asserted earlier,but it also used bright silks and secondary hues. However, changes infashion, change of CEOs from Miuccia to Patrizio Bertelli,acquisition of Fendi, use of models and architects to design itsproducts allowed the company to change greatly towards the end of1990s. In fact, towards the end of 1990s, the brand used differenttones from turquoise, to pink, and lilacs, to lime green (Raymundo &Moon, 2014). During this time, the world was changing greatly andbright colors were becoming common thus, the company had no choicebut to alter its choice of color in its apparels. In addition, thecompany realized that different tones of colors appealed greatly toits largest consumer unit i.e. women and looked more opulent. Although the brand has continued the use of black colors,colors based on secondary and primary hues disappeared with the endof 1990s. This is because the end of 1990s was characterized bydiverse cultures, spread of hip-hop, the end of the Cold war,increased technology, and the end of the grunge hype, which hadmanifested greatly in the 1990s. In fact, the end of the grunge hypeand increased hip-hop culture changed fashion greatly hence, thedisappearance of secondary and primary hues. Today, basic colorsespecially in the brand’s bags remain the defining motif for thebrand. However, one can still see the use of warm milk colorscombined with trendy bright colors or a combination of pink, violet,and green. In 2011, 2012, and 2013, the brand’s colors especiallybags consisted of blue or natural canvas outward with pigskincontrast (Raymundo & Moon, 2014). Gold tones featurepredominantly with the brand’s logo featuring a metal lettering.The gold tones serve to appeal to the opulent as well as appeal todifferent people. Most people regard gold tones as magnificent andluxurious thus, featuring the tones in its collection of bags allowthe company to appeal to prestigious markets as well as differenttastes.
Today, the brand uses a blend of basic and bright colors, which is astark contrast to the designs of 1990s when the brand predominantlyused basic colors (Raymundo & Moon, 2014). Perhaps, theever-changing fashion industry has forced the brand to go for brightcolors or a blend of different colors, or the company has identifiedidentifiable colors that inspire people. This is because the companyhas changed greatly from 1990s to today especially in the market itsells to, the collection of apparels sold, and the choice of colorsused. In addition, the world has become too liberal today,globalization has eased operations, competition has become stiff, andmulti-culturalism has manifested in the fashion industrysignificantly. In this regards, changes in fashion tastes, increasedtechnology in the fashion sector (innovative designs), use ofarchitects in designing apparels and models to market have meantchanges in the use of colors by Prada.
Moore, C. M., & Doyle, S. A. (2010). The evolution of a luxurybrand: the case of Prada. International Journal of Retail &Distribution Management, 38(11/12), 915-927.
Raymundo, J. E., & Moon, C. H. (2014). New York, Paris:Schiaparelli, Prada, Louis Vuitton and Marc Jacobs. CriticalStudies in Fashion & Beauty, 5(1), 175-195.