The Movie “No” and the Transition in Chile


TheMovie “No” and the Transition in Chile

TheMovie “No” and the Transition in Chile

Thefilm “No” presents an account of the historical Chileanreferendum that changed the political set up of the country. Thefilm’s central theme and focus is the events, the motivations, theexperiences and the process of the vote that rejected dictatorialrule. The events presented in the film presents the Chileannational plebiscite that opened the door for a political transitionin the country. The transition inChile marked the political developments that led to a democraticallygoverned country. According toHudson (1994), the transition ofChile to democracy started with the establishment of a constitutionthrough the 1990 approval of new laws. The importance of thereferendum as described in the movie is to create the historical turnthat gave democracy a chance.

Thefilm shows that a political transition requires a transition of themindset of people and new political strategies. Through theexperience of RenéSaavedra, an expert,advertisement creator, the film communicates to the world the needfor different political strategies. To change a political regime, thepeople need to adopt different strategies that have not been usedbefore (Lee,2001p242). In this case, the Chileansadopted new advertising strategies that were incorporated intopolitics other than relying on the old political methods. As a resultof the new communication methods and commitment of the people towardschange, the message spread across the country leading to the birth ofa new country.

Throughthe film, it is further known the challenges that the transition todemocracy faced. The major challenges were the dictatorialauthorities that opposed any attempt to change. Accordingto&nbspLee&nbsp(2001),change of a political system isnot easy for the reformists, especially when the government of theday is a non-reformist regime. The government of General&nbspAugustoPinochet was a non-reformed system that threatened anyone whoattempted to bring change (Hudson, 1994).According to the film, RenéSaavedra and the leaders of the “No” campaign was severallyintimidated by the authorities as a way of destabilizing them.However, the success of the strategy and the historical vote made thepower of the people supreme.

Ina referendum that voted “No” the country made a statement to theleaders of the dictatorial regime, especially the leaderGeneral&nbspAugustoPinochet. The people showed thatthey have been tolerating the dictatorial regime that was focused onthe undemocratic principles of governance. According to Hudson(1994), the world had known theformer Chilean government that General&nbspAugustoPinochet had led after takingpower through a coup de tat in 1973. Therefore, the world got anotherview of the Latin American country through their voice in thehistorical referendum. The film shows how the referendum served as aticket to the world of democracy, especially for a country that hadgot used to the dictatorial rule of a general.

Thefilm presents a different country in Chile, and the making of a newnation that voted against dictatorship. Through this, the filmintends to communicate the power that people have to determine thedestiny of a country. As the basis of the Chilean transition, thereferendum became the voice of the people in the world. The filmtherefore presents the events, the experiences and the challengesthat the transition had to overcome to change the nation. Moreover,the film presents the differences that new political strategies canmake for a nation that seeks political transition.


&nbspHudson,R. (1994).&nbspChile:A Country Study.Washington: GPO for the Library of Congress, 1994.Retrieved From, &lt March26, 2015

Lee,E.&nbsp(2001).&nbspMediapolitik:How the Mass Media Have Transformed World Politics.Washington D.C.:&nbspCUAPress