Streaming Evolution

StreamingEvolution

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StreamingEvolution

Onlinestreaming of music disrupted the regular simple flow of money frommusic consumers to artists. It used to be so simple before, one wouldhear good music on the radio and then proceed to the shop to buy it.However now with online streaming, free music downloads and iTunesdownloading artist are getting little to no revenues from their work.Record companies have entered into a struggle with the streamingcompanies for making their productions free to consumers. Therefore,the online streaming platforms have unleashed piracy to a new level.

Streamingindustries like Spotify have brought music closer to listeners. Inthis, it has encouraged more on streaming music less on downloadingand little to no physical buying of music records. The streamingindustries provide a service of listening to free but with ads musicand pay to listen to music without ads (Russell &amp Griffin, 2012).As this option, they say it will make a contribution to the musicindustries. In addition, the streaming industries have argued thattheir aim is to provide a platform for the music industry to accessits consumer. The whole reasoning of this platform is to engage is toprotect artist music from piracy while also providing easy access tomusic for the fans (Sanson, 2014).

However,artists still feel like they are being ripped off their profits. Inaddition, they claim that they are not being rewarded for their workaccordingly. Taylor Swift demonstrated this move, one of biggestrecording artist of our times pulled all her music from Spotify(Malott, n.d.). She argued that an albums value is always what theamount of soul and heart an artist bled to put into the body of therecord. In addition, for her streaming, piracy and file sharing hasreduced the number of albums sales. Hence, not entirely differentfrom each other since this has served big blows to artists.

Althoughthese services have contributed to the rise and increase of thestreaming platforms. Also being viewed as the future of the musicindustry where the normal consumption of music would be fast and onthe go. The streaming industry has not done any great to the musicindustry. It has led to vast decrease in the sale of music (Sanson,2014). As it provides an option to listen to free music. An optionlike this raises suspicions as to whether music is supposed to beafter all free. In addition, it provides a platform for listeners toaccess and enjoy music free of charge and not enough for them to buyit.

Oneof the major blow to the music industries is that online music hasled to an increase in piracy. In this piracy has risen to evengreater proportions where most of the products in the market are saidto be illegal. Russell and Griffin (2012) points out that researchhas shown that about 25 percent of all digital contents in the worldbreached copyright laws (Russell &amp Griffin, 2012). Furthermore,in Spain, a mind-blowing 84 percent of digital content consumed wasillegal. In addition, it is estimated that the subscription offeredby this streaming companies will not be enough to offset the lossesof not selling physical records. Even if Spotify has a leading globalmarket, it has recorded losses amounting to $114 in 2012 because ofthe above reason. Although its service will still grow, it will notbe able to cover the losses it possesses to the music industry(Guertin, 2012).

Inconclusion, the music industries like Sony, have threatened to removeall their contents from this streaming companies. This is because ofthe impending loss in revenue brought about by the streamingservices. As many consumers would rather stream than download music.Therefore, people enjoy free music that does not contribute to theincome of those who work hard to produce quality products. Therecording companies also view the streaming service as a threat tomusic production. In this, they are likely to fight for their rightsand fight off the streaming companies if they do not revise theirterms.

References

Valdez,R. J. (2013). InstantNew iPad Features in iOS 6 How-to.Birmingham: Packt Pub. Holt,

J.,&amp Sanson, K. (2014). Connectedviewing: Selling, streaming, &amp sharing media in the digital era.

InRussell, D. A., &amp In Griffin, T. E. (2012). Legislativeapproaches to online piracy and copyright infringement.

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Guertin,C. (2012). Digitalprohibition: Piracy and authorship in new media art.New York: Continuum.

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Malott, C. A. (n.d.). Planationstream piracy. Placeof publication not identified: n. Pub.