Situation Analysis

Institution Affiliation:

Situation analysis


Many young male Australians have recently shown increased concernabout their body image (Swain, 2006). As may other western males oftheir age, there has been an increasing level of dissatisfactionamongst them, which has facilitate the development of both anorexianervosa and muscle dysmorphic, which are two opposing dimensionalextremes of body image (Golden, Peterson &amp Kramer, 2009). Despitethe claim by most of these young males that the idealized body imageas portrayed in the media has little or no influence on the self buton their peers, it has been noted that the same has significantinfluence on self-esteem (Kunchandy, 2007 Smith &amp Biddle, 2008).This proposal is meant to raise awareness of perceived body imagesamongst the young Australian males as an effort to prevent unhealthybehaviours and attitudes. The proposal works in collaboration withThe Dove Self-Esteem Fund so as to develop innovative and feasibleideas for publicity. Despite the fact that The Dove Self-Esteem Fundworks mainly with women (, 2015), the scope of their outreachcovers the pertinent issue addressed by this program.

Proposal framework

Overall aim:

The undertaking of the mission is to raise awareness amongst theyoung males regarding perceived body images and its implications.This is in order to promote healthy living by encouraging the youthto develop self-esteem about their bodies and so as to avoidunhealthy behaviours and attitudes.

Aims of the strategy:

The proposal, which is to be implemented in collaboration with TheDove Self-Esteem Fund, is to help the stakeholders engage the maleyouth in Victoria. From reports that have been published, the numberof male youths who have been affected by this is increasing at analarming rate.

  • This is an outreach project which is supposed to promote self-esteem awareness as regards to body image. The target is the young males in Victoria, Australia.

  • The budget is fixed ($8000). However, there is room for negotiations with other stakeholders to make changes to the standing plans.

  • Extensive consultations with other stakeholders, such as The Benelong Foundation is welcome.

Communication strategy: Social media platforms, Facebook andTwitter.


Target audience identification

-The target is the Victoria male youth, who make up for about 12% ofthe total population (Australian Bureau of Statistics, 2013).

– The project concentrates only on this demographic.

– There will be contact with individuals and organizations with thesame interest.

In collaboration with The Dove Self-Esteem Fund, the specificobjectives as regards to body image will be:

  • Helping the male youth to have realistic expectations of themselves.

  • Encourage the male youths of Victoria to take responsibility for their bodily accomplishments

  • Encourage the target audience to affirm personality and social responsibility.


Fixed budget of $8000.

Timeframe and schedule

3 months. The deadline is realistic with for creating awareness andengaging the youths. Below is an outline of the schedule




Group meetings at town hall

Male youth


Newsletter distribution to residences

Local residents (especially the male youth)



Stakeholders (Led by the Dove Self-Esteem Fund)

Weekly updates. Fortnightly review of content

SWOT analysis of the program


A strong network of partnership

There is a balance of product and process

The problem identified is solvable

Social interaction and intellectual support

Community focus

Well defined scope

Availability of primary facts


Fixed budget and resource infrastructure


Knowledge transfer amongst the stakeholders

Widespread participation of the target audience

Community building skills

Availability of social media as promotional tool


Financial resources and infrastructure


Australian Bureau of Statistics. (2013). Population by age andsex, regions of Australia, 2012. Retrieved on 14 April 2014 from:[email protected]/Products/3235.0~2012~Main+Features~Main+Features?OpenDocument (2015). Dove. Retrieved on 15 April 2015 from:

Golden, R.N., Peterson, F. L., &amp Kramer, G. F. (2009).&nbspThetruth about eating disorders.New York, NY: Facts On File.

Kunchandy,E.M. (2007). Therelationship between self-esteem and aggression in urban, AfricanAmerican Youth. ProQuest.

Smith, A. L.,&amp Biddle, S. (2008).&nbspYouthphysical activity and sedentary behaviour: Challenges and solutions.Champaign, IL: Human Kinetics.

Swain, P. I.(2006).&nbspNewdevelopments in eating disorders research.New York: Nova Science Publishers.