RESULTS AND DISCUSSION 8
The purpose of the study was to validate the impact of CorporateAmerica on consumers, in specific SDSU students. It involves thedetermination of how the In-N-Out Burger is a main game changerwithin the corporate world. The results demonstrate that althoughstudents consider In-N-Out food to be unhealthy, it has no effect onif they eat the food products. Other reasons take precedence whendeciding whether to buy the food products or not. These reasons areprice, the restaurant environment, quality of food sold, nutrition aswell as taste.
Table1: reasons why SDSU students buy food at In-N-Out
The table depicts that taste is the main reasons why studentspurchase products from In-N-Out. This means that when weighing thehealth benefits of purchasing food and the taste, individuals aremore likely to opt for buying food because of its taste. Another mainreason why people buy food is the price. Products sold at In-N-Outare affordable, making it possible for the students to purchase.Other factors influencing purchase are the quality of products andrestaurant environment. The nutritional value of products has theleast impact on students buying food from In-N-Out. This implies thatindividuals are less concerned that eating In-N-Out products willaffect their health.
Table 2: impact of In-N-Outproducts on health
The table demonstrates that In-N-Out products are not healthybecause they have high calorie content. The results indicate studentsare knowledgeable of the unhealthy foods. The feedback from thequestionnaire (median of 7), which is a high percentage agreeing tothe unhealthy nature of In-N-Out foods. However, despite theunhealthy impact that the products may have on students, mostprogress to purchase these foods. This is because they presume thateating from In-N-Out will have a minimal effect on their health(median 6). The restaurant is a better dining choice than otherrestaurants (median 7). Thus, though there may be other restaurantsselling more healthy food students will still buy from In-N-Outbecause of the environment.
In-N-Out food products are widely accessible to students. Hence, astudy on why students purchase from the restaurant provides insighton the influence of corporate America in the healthy food choicesmade by consumers. The results answer the research question. The datacollected from the questionnaires indicates that although SDSUstudents are aware of the unhealthy nature of products they purchasefrom In-N-Out, it does not have an effect on if they eat theproducts. The participants who were asked to respond to questionsprovided in form of questionnaires said that they were aware of thehigh calorie food they purchase from the restaurant. However, mostseem to consent that eating from In-N-Out will have little or noimpact on their health.
The survey’s objective involved identifying the eating habits,opinions as well as attitudes of students to In-N-Out products.Asking about the eating habits of students is important indetermining why they buy food from the restaurant. For instance, ifmost of the food consumed is from In-N-Out, then this demonstratesthat the restaurant is the preferred alternative. In addition, thetype of food purchased informs on the healthy choices that thestudents make, or their perception on the healthy nature of food. Theattitudes towards food influence if individuals will make healthyfood choices. Opinions are also influential in determining howindividuals judge the healthy benefit of products. Health is animportant factor in influencing the eating habits of students.Provided students feel that the food they buy is healthy, then thereis a high probability that will progress to consume the food. Inother instances, foods that are considered to have minimal impact onthe health of consumers are a preferred alternative. This explainswhy most of the students will progress to buy In-N-Out food. Althoughthey are aware that the food is high in calorie, they feel that itwill have a minimal impact on their health.
Students do not just consider the healthy nature of food. Inactuality, it seems that whether food is healthy or unhealthy is justone of the factors to consider. Other important factors are therestaurant environment, taste, and affordability. When the restaurantenvironment is appealing, then the consideration that food may beunhealthy reduces. The data from the results indicates that close toall students agree that In-N-Out has an improved dining choice whencompared to different food brands. Hence, more students will continueto buy and eat products from the restaurant. The data also depictsthat students consider the taste of food prior to buying. A largerpercent of students agree that In-N-Out food taste better. Thisinfluences why they continue to buy food that has high calorie andsuppose that it will have minimal impact on their health. Theaffordability of food draws people to buy particular products. Forinstance, the burgers sold at In-N-Out may be cheaper compared tothose sold in other restaurants, which will influence more studentsto buy from In-N-Out.
Based on the results, it is possible to conclude that students makeunhealthy food choices because of the taste and affordability ofIn-N-Out food. The results compares to studies, which explain whypeople are more likely to consume unhealthy food. According to Polis(2013), healthy food is more costly compared to unhealthy diets.Unhealthy food ranges at $1.50 less daily, or $550 yearly than foodthat is healthy. The meta-analysis of 27 studies from ten nationsconcludes that protein and meat have the main price disparity, ashealthy food alternatives cost $0.29 more for every serving (Polis,2013). Hence, more people will buy unhealthy food, which are cheaper.In a different research, it is apparent that people tend to preferfood that is tastier regardless of the health impact. Food that hashigh calorie lacks the sensory response required in regulatingconsumption of a specific food type. Witherly (n.d) notes that thetaste of junk food convinces consumers that it is nutritious. Thisexplains why students feel that In-N-Out food has no impact on theirhealth.
The study limitation derives from the fact that the research solelydepends on the response of SDSU students. This means that theresearch results represent the views of students who buy food fromIn-N-Out. However, the study aims at presenting the views of a largeAmerican population. Thus, it would have been more effective toinclude not just students, but also a substantial population size ofnon-students. In prospect, the study should include the views ofnon-students concerning In-N-Out food. The views may then be comparedto those of students, which enhance findings on the consideration ofthe healthy nature of food prior to buying.
Polis, C. (2013). Eating healthy vs. unhealthy will cost you $550more per year, study reveals. Huffpost Healthy Living, 1-1.
Witherly, S. A. (n.d). Why humans like junk food. Lincoln:Universe Inc Publishing.