MARKETING

Accordingto De Bono., &quotSix Hats Thinking” is a powerfulandinfluentialthinkingtechniquethat enablespeopleto makerationaldecisionsthrough envisaging decisionsfrom diverseperspectives.Furthermore,ithelpsdecision-makers to deviatefrom thehabitualthinkingwaysbutratherincorporateeffectiveparallelthinkingto arriveat a morerounded decisionsuitablefortheorganizationas a whole.Thethoughtprocessis subjectedwithin thecontextof six mental&quothats&quotto encouragea relaxedfocusof thoughtsandorganizational interactive sessionsto ensurea rationalproblem-solving strategy.Thethinkingprocessprovidesa differentstyleof thinkingforeach&quotthinkingHat&quot[ CITATION DeB95 l 1033 ].In thegarment company,thethinkerswill be allowedto airtheir thoughtsin responseto alternative viewsof their panelmates.Thisessaywill allocatethefemaledecisionmakerstheblueandthegreenhats.Conversely, themaledecisionmakerswill thinkwithin thered, blue,white andyellowhats.Thewhite hatwhilewearingthewhite hat,theorganizationwill focuson thetrendsin thefashionindustryandthefacts,data andorganizational informationfortheir particulargarments [ CITATION DeB95 l 1033 ].Themalepanelists will wearthishatandraisequestionslike what is thecurrentdemandforour clotheslocally?What perceptionsdoesthemarkethaveon designerclothes?What kindof clothingdoesthemarketlack?Whatis thetrendin thefashionindustry?Whatare thelivingstandardsof our targetmarket?TheRed Hatwearingthishatincorporatesemotions,intuitionsandfeelingsof themaledecisionmakersconcerningthesupplyof garments to themarket[ CITATION DeB95 l 1033 ].Questionsandconcernslikelyto ariseinclude doesn’t our clothingdesignlooksooutdated?Areour clothesare sooutdatedto matchour competitors`?I thinkweare usingexpensiveproductiontechniqueshenceour garments will be expensive.Thecostlymaterialswill be lessattractiveto thelow-income earners. I fearour leadtimewill scareawaytheconsumersduring fashionweeks.TheGreen HatThewomenwearingthegreenhatwill exercisecreativity, innovativeness, growthprospectsandraisenewideas[ CITATION DeB95 l 1033 ].Theywill considermakingthegarments designmorepleasantanduniqueforthecompetitivemarket.Perhapstheycould investinan attractivewebsiteto displaytheir clothingvariety,cost,availability, anddiscounts.Additionally, theycould advertise their clothesin fashionmagazinesandsponsormodelsin fashionfairsto boostpublicawareness.TheYellow HatYellowis a signof brightnessthusthemalepanelists will exhibitoptimism,beneficial,valuesandpositivethinkingin their decisions[ CITATION DeB95 l 1033 ].Theywill thinkof betterfinancialreturnsafter implementingtheir bestdesignsandproperlypromotingtheir garments in variousmediaplatforms.Iftheyare successful,thecompanycould exploitforeignmarketsforgarments supplyandalsoconductintensiveresearchto improveour clothingvariety.Theblack hattheblack hatentailscaution,danger,andnegativeperceptions.Itmakesthemenworrythattheprojectionsof markettrendsin fashionwould be wrong.Thus,theyfearthatimplementingsomedesignsmay scareawaythetargetmarket.Theyalsowonderifsellingvia consumerswill reducecustomerfeedback. Also,theycautionof imitationfrom otherdesignersduring thesupplyprocess.TheBlue HatBluemeanscalm,andtheskyaboveandthewomenwill embraceobjectives,rules,goalsandthebigpicture.Thechairof themeetingwill wearthishatto moderatethemeetingandoverseetheswitching styles.Hewill serveto cultivatesensein all thedecisionmakersto arriveat a consensusthat will ensuresuccessfulmarketingof thecostumes.

References

De Bono, E. (1995). Serious creativity. ,. Journal for Quality and Participation, 12-12.