Marketing Companies

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MARKETING COMPANIES

MarketingCompanies

MarketingCompanies

TheMacdonald’s introductionof the“Happy Meals” andthepromotionof thephysicalactivitiesis justa branding technique.Ronald would havepromotedsustainability foodsandpromoteorganicfoodsifhewerearealambassadorof health.IfPepsiCo andMacDonalds caredabout thewelfareof childrenandtheir health,theywould not be marketingtheir merchandisein theschools,depictingthattheir drinksandfoodsare healthy(Simon 707).

Labeling foodas healthydoesnot makeithealthy.Forexample,thePepsiCo initiatedthesymbol“Smart on Spot” on its drinkssuchas dietPepsi. Theauthorarguesthegestureis a marketingstrategybecausechildrenrespondto symbols.Additionally, theauthoris concernedthemannerandconveniencein which thecompanyusestheVeriSign, which meansthatsomething is okay.

PersuasiveStrategies

Thepersuasivestrategies,which theauthoremploys,includetheapplicationof directquotes by someremarkableexpertsandpersonnelfrom thefoodandbeverageindustry.Forexample,to persuadetheaudience,theauthoruseexpertssuchas Melinda Hemmelgarn, a professionalnutritionist in Missouri at theJefferson Agricultural Institute. Similarly,theauthorusesa psychologistandauthorof ‘Consuming Kids’ Susan Linn to persuadetheaudience.Accordingly,through Susan Linn, theauthorattemptsto putacross themessagethatalleffortsby thecompaniesto makechildrenare justa marketingstrategy.Moreover,theauthorusesotherpersonalitiesin persuasivestrategiessuchas Fern Gale Estow andMarion Nestle (Simon 708).

Anotherpersuasivestrategythattheauthoremploysis themoralimplicationof thecompanies.Therefore,theauthorassertsthatitis unethicalforcompaniesto markettochildrenas suchminorsdonot havenecessarymentalcapacityto thinkcriticallythinkandassessmediamessages.

OverallOrganization of the Reading

Theauthorattemptsto convincetheaudienceby advocatingfora childhoodfreefrom commercials.Accordingly,theauthormentionsthatparentshavethe rightto raisetheir childrenwithout corporationsunderminingtheir parenting through marketingby promotingforjunkfoodsforchildrenas healthydiets.Theauthordevelopstheargumentby makingtheaudienceseetheevilsof suchcompanieson children.After all,everyone, and,in this case, theaudienceis a parentorwishesto be one in futureandwould not wishthecompaniesto underminetheir parenting methodsthrough marketingin schools.Indeed,theorganizationmakessenseas theauthorunveilstheevilsandclandestinemissionsby thecompaniesdisguisingas caringfortheir childrenyetwhattheydois branding (Simon 710).

Theassumptionupon which theauthorbases theargumentsis thatthecompaniesexploitthemindsof theyoungchildreninpretenceof assistingandofferingthedietandhealthfoodsis a lie.Therefore,theauthorattemptsto sensitizeparentsandchildrenabout theactualreasonsuchcompaniestarget theyoungmindsat schoolsandpretendto careabout them. Moreover,thecompaniesseemto implythatparentsgivetheir badtasting andunhealthyfoods.Consequently, suchchildrenare confusedas to whomto trustin termsof food.However,theminorswill tendto believewhatthecompanysaysbecauseallchildrenlovesweetandtastefoodswhetherhealthyorunhealthy(Simon 709).Largelytheargumentis convincing.Itis becausethetargetaudienceis parents,andmostparentswould beconvinced,as noparentwould wishtheir childrento eatunhealthyfoodsandbe underminedby themarketingcompanies.

References

Simon M.Navigating America: Information Competency and Research Twenty-firstcentury