Initial Substantive Responses 8q1cd

InitialSubstantive Responses

8q1cdquestion:Visit and become familiar with some of the features located onthe DC Network (https://dc.gcu.edu).Using the Search feature, locate the EdD/Ph.D. Program DissertationLifeCycle Process Flow and post it as an attachment to your response.Then discuss how can/will you use the resources available to you onthe DC Network during your doctoral journey? What, if any, ethicalconsiderations do you believe are involved in using the DC Networkresources? Explain.

Answer:My consultation to DBA dissertation life cycle over my doctoraljournal has been interesting. The program provides DBA learners witha comprehensive flow chart. Every time I need assistance or am stuckin my course, I get assisted online especially via the DC Network.The bunch of resources available in the site are incredibilityversatile in range and importance. LitAssist – an online tool withfunctionality of literal reviews – was designed by alumni of theforum and I have already found it value (Dc.gcu.edu,2015).Another course related tool I have used in the past and foundimportant is SPSS – a statistical software tool. The moral upkeepmaintained in the search tool are of great commendation. Ethicalgrounds looked to the latter and hence a purely educative material toconsult anytime (Academicguides.waldenu.edu,2015).

8Q1rwQuestion:Several of the assigned readings touch upon &quotrelationships&quotin marketing of services. In addition, the SERVQUAL model, which hasbeen used in various industries since its introduction, tends tofocus on the relational aspects of service. Is a focus onrelationships a valid means for determining quality in the serviceindustry? Why or why not? Which is more important in marketingservices: price or relationships? Why?

Answer:In contrast to the hugely traditional approach of marketingapproach which is considered transactional, relationship marketingthat is objectively focused on making increments of individual sale(Malaysia, 2015). In the latter model,the benefits on customerability to maintain the costmay be deficient. If a customer gets convinced to make purchase asingle on a particular brand, but later fail to get a strong enoughrelationship marketing plan of action, s/he may fail to come back formore purchase of the same brand (Servqual.estranky.cz,2007)

.Combining both transactional and relationship marketing strategy ishowever proving to be a better approach. In comparison to singularapplication of particular approach it appear more profitable. Thelong term lucrative relationship emphasized in SERVQUAL model isestablished via gravity held upon relationship rather than prices(B.V.,2015).

8Q1cdQuestion:Several of the assigned readings touch upon &quotrelationships&quotin marketing of services. In addition, the SERVQUAL model, which hasbeen used in various industries since its introduction, tends tofocus on the relational aspects of service. Is a focus onrelationships a valid means for determining quality in the serviceindustry? Why or why not? Which is more important in marketingservices: price or relationships? Why?Answer

Deliveryof services and personal interaction are entangled together and thereexists difficulties in separating them. In this case, the each cosmosis necessary for sufficient operation of its counterpart. The war ofconcepts here is between prices and relationship. If the relationshipwins then the supremacy battle falls on the side. SERQUAL model putsemphasizes on productivity and profitability accorded to business bymaintaining customers (Malaysia, 2015).Retention of customers comes with it loyalty. Advantage of loyalty islong ‘life’ of the mutual co-existence. The incorporation oftechnology enhances levels and platforms of interaction between themarketing of a brand provides advantages of customer-businessrelationship (Servqual.estranky.cz, 2007)

.References

Servqual.estranky.cz,.(2007). Hodnocení kvality služeb – Service Quality AssessmentSERVQUAL – English – What does SERVQUAL mean?. Retrieved 13 April2015, fromhttp://www.servqual.estranky.cz/clanky/english/wahtisen.html

B.V.,�. (2015). SERVQUAL: Summary,Forum and Expert Tips. 12manage.com. Retrieved 13 April2015, from http://www.12manage.com/methods_zeithaml_servqual.html

Malaysia,A. (2015). Adaptive of SERVQUAL Model in Measuring CustomerSatisfaction towards Service Quality Provided by Bank Islam MalaysiaBerhad (BIMB) in Malaysia. Academia.edu. Retrieved 13April 2015, fromhttp://www.academia.edu/5371147/Adaptive_of_SERVQUAL_Model_in_Measuring_Customer_Satisfaction_towards_Service_Quality_Provided_b

Academicguides.waldenu.edu,.(2015). PhD Dissertation Program – Office of Student ResearchAdministration – Academic Guides at Center for Student Success.Retrieved 13 April 2015, fromhttp://academicguides.waldenu.edu/researchcenter/osra/phd

Dc.gcu.edu,.(2015). SearchResults – DC3v3.Retrieved 13 April 2015, fromhttps://dc.gcu.edu/?search=DBA+dissertation+program+life+cycle+