COMPARE TWO BUSINESS TACTICS 5
CompareTwo Business Tactics
Abusiness tactic entails a residual choice that is open to anorganization by virtue of a business model, which an organizationemploys. This implies that depending with the model that a certainorganization has, tactic chosen would depend on the model (Kozami,2005). Business tactics are exceedingly vital due to the role thatthey play. Tactics are crucial in creating and capturing value by anorganization. This is an indication that business tactics should beconsidered with a lot of significance since they help in establishinghow much value an organization would accumulate at the end of theday. In this assignment, I will compare tactics used in twoorganization Stanford Graduate School of Business and HarvardBusiness School in regard to providing education to MBA students.
Thetactics used by the two organizations is based on the business modelsthat the two organizations use. The business model used by Stanfordentails offering personalized education services. This implies thatStanford is capable of using the tactic of offering tailored MBA,where each student is capable of receiving a personalized MBAcurriculum (Casadesus-Masanell & Joan, 2010). It does not matterthe professional goals or background of a student, when it comes tothe Stanford school. According to the tactic used by the Stanfordschool, there is no central curriculum. This helps in meetingdifferent needs of varied students in pursing the curriculum thatthey desire. In most cases, students will tend to have variedpreferences on matters of the curriculum because some students tendto be good in one area while others are comfortable with other areas.It is due to this difference in students’ perspective that madeStanford school to offer personalized curriculum to MBA students.
However,when it comes to Harvard Business School’s model, there is a corecurriculum. Teaching materials become developed and end up beingutilized in most of the school’s executive education programs. Dueto the business model of the Harvard Business School, the school isnot capable of offering personalized curriculum to MBA students. InHarvard Business School, there are various faculty members that teachprincipal courses, which make it cumbersome for the school to providepersonalized MBA curriculum to students (Casadesus-Masanell &Joan, 2010). Thus, it is not possible for both organizations to matchtheir tactics involving curriculum unless the one of theorganizations change their business model for instance, in order tobe in a position to use the tactic of offering a personalizedcurriculum, the Harvard Business School has to change its model. Thiscompares their tactics.
Pricingtactic is also another issue of comparison in the two organizations,when it comes to MBA students. Price is perceived as an importantaspect in any organization since it helps in determining competitiveadvantage. In Stanford Graduate School of Business, the pricingtactic applies such that every MBA student is priced differentlydepending with the curriculum that a student desires to takehowever, the pricing tactic ensures that there is no much variationin the prices paid for the courses to be covered. On the other hand,since the Harvard Business School uses a model that considers corecurriculum, the pricing tactic is such that all students pursuing MBAbecome charged uniformly. Therefore, the price tactic used by thesetwo organizations is different. Nevertheless, the pricing tactics inthe two organizations are similar in that the two organizations arein control in determining the prices that would be charged tostudents.
Onthe other hand, the marketing tactics and recruitment tactics of thetwo organizations is similar. In their marketing tactic, theorganizations ensure that they provide full description of thecourses to be provided. Besides, they both ensure that they useadvertisement media that are capable of reaching a wide range ofindividuals. On the side of recruitment of students, students areaddressed at a personalized level.
Businesstactics are exceedingly critical to organizations because they helpin creating value to organizations. It is business tactics thatensure that a business strategy to be used by an organization becomessuccessful. At the end of the day, it is business tactics that ensurean organization develop and maintain the required worth (Kozami,2005). For an organization to use a certain tactic, it is importantto consider its model because it is the model that determines whethera given business tactic would apply. Comparing the tactics used byStanford Graduate School of Business and Harvard Business School inregard to providing education services to MBA students, the tacticscompare. A difference in their business tactics is determined by themodel that they use. Since Stanford Graduate School of Business usesa non core curriculum model, it is possible to offer students doingMBA with a personalized curriculum without regard to background orprofessional goals. On the other hand, since the Harvard BusinessSchool uses a model that recognizes core curriculum. Because of themodel used by the Harvard Business School, it is not feasible for theinstitution to offer personalized curriculum to students.
Casadesus-Masanell,R. & Joan E. R. (2010). "From Strategy to Business Modelsand onto Tactics" Special Issue on Business Models LongRange Planning 43,no. 2, 195–215.
Kozami,A. (2005). Businesspolicy and strategic management.New-Delhi: McGraw-Hill Published.