BUSINESS

Currently,fastfoodis firmlyattachedto theWestern culturethrough its culinary provisionsandvarietyincludingpizza, hamburger,hotdogs,andfriedchickenamong others. In America, thedevelopmentof fastfoodhas beenon an upwardtrendresultingin theestablishmentof multipleandgiantfastfoodoutletsincludingMacDonald, Kentucky Fried Chicken (KFC) andIn-n-Out Burger. With theAmerican economyboom,there has beenan upsurge in the marketforfastfoodstriggering thefastfoodstoresto embracevariousmarketingtechniquesto capturea widermarketshare.Generally,thefastfoodindustryprovidedining andhangout convenienceto familiesandbusinesspersonsandhavethusadoptedperiodicrestructuring to improvetheir servicedeliveryand outdotheir competitors.

Therefore,a studyon In-N-Out Burger, a well-establishedfastfoodenterpriseoffersan appropriateplatformto expoundon thedistinctbusinessphilosophiesandmarketingstrategiesthat would expandthebusiness.Thefastfoodgiantsusuallyexhibitcut-throat competition,andtheir competitivetechniquesencompasslocational conveniences,qualityof serviceandfoodoffers,foodvarietyandpricing strategiesamong others [ CITATION Per09 l 1033 ].However,one of themostremarkableorganizational growthingredientis appropriatemarketingstrategies.Thisstudyfocuseson howIn-N-Out Burger could successfullyestablisha lineof successionandstrongbrandamongst thetourist,youthandgenerational customersegmentsthrough effectivemarketing.Themarketingstrategiesshould makeuseof thesocialmedia,advertisingandalsorollout a nationaldistributionplatform.Additionally, theyshould establishunexploited marketgapsandfocuson theWest Coast region.In orderto improvethequalityof their menuoffers,In-N-Out Burger should offerhealthierfast-food choices,gluten freeoptions,veggie burgers andkidsmenuthusattractinga widermarketshare[ CITATION Per09 l 1033 ].

References

Perman, S. (2009). In-n-Out Burger: An Unauthorized Behind-The-Counter Look At The Fast-Food Chain That Breaks All The Rules. HarperBusiness.